Competitive Analysis

It is worth your time and effort to exhaust all available resources in collecting competitive data. The next step then, is to develop strategies for capitalizing on what you have learned about your competitors.

• Competitive portfolio, strength and weakness
• Market share, size and players
• Cost advantages
• Sales channel, size and depth
• Clinical efficacy, key thought leaders and medical education
• Investments, expanding and innovating
• Service capabilities
• Gathering information in the EM’s
• Beyond price how do you win